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This is by no means an exhaustive list, but here are some examples of the types of stories that are the best match for a people infographic approach: Regardless of the topic or the story being told, the audience for every infographic is humans. That makes people infographics among the most diverse since every infographic that’s ever been made has at least one thing in common: They were all made for people. The short answer to the question of when you should turn to a people infographic is an easy one: If the topic of the infographic or its purpose involves humans, it’s tough to go wrong with a people infographic. While that’s certainly not a bad thing, in cases where you want your audience to make an emotional connection, it’s easy to see the impact that centering people would have. Very little human imagery is used, and this creates a somewhat clinical feel. This example shares information about the refugee crisis from another angle, which is comparing how different nations responded. Numbers, ratios and percentages all go into telling this story. The eye is immediately drawn to the illustration of a young woman at the top left.Įvery piece of data in the infographic is related in some way to the plight of refugees, though the data types themselves are different. This infographic connects the audience directly with the people impacted by the pandemic-related refugee crisis unfolding around the world in 20. Let’s take a look at two infographics that tell different sides of a story to illustrate this point. Similarly, including depictions of people in infographics stimulates the brain’s desire to find other people in the images it sees. Science has shown that the human brain is constantly searching for faces in everything it sees. If you’ve ever had the experience of seeing a human face in your toast or in a grouping of leaves on a tree, you have your brain to thank for that. Infographics with people icons and illustrations.

Want to learn more about other types of infographics? Read our blog on the 9 types of infographics or watch the video below: In the meantime, let’s explore examples of people infographics and delve into what you should know about creating a people infographic that makes the most of the format.

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It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. NEW! Introducing: Marketing Statistics Report 2022 Using Venngage’s Infographic Maker is an ideal way to bring a human touch to your infographics, as it features more than 400 human illustrations and icons that you can customize to suit your needs. While this approach is an ideal way of injecting emotion into numbers-based stories, people infographics can also be used for topics that rely less on data. This is done through the use of photographs, icons, pictograms, illustrations or avatars. But the use of a people infographic format can restore missing personal touch.Ī people infographic is one in which human figures drive the storytelling.

While infographics are uniquely suited for numbers-based storytelling, that often means a human connection is sacrificed in the name of data. By their nature, numbers have a certain inflexible quality.

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