Kap nike ad pro#

There was just enough anecdotal stuff from informal polls, surveys, angry letters from fans and hostile talk about Kap from sports radio jocks to cement the owner’s tacit decision to make him NFL unemployable.īut the Kap issue is first and foremost a business issue. Several owners made it crystal clear that the fans would be in wholesale revolt against their team if they signed him. From almost the first instant that Kap took a knee during the national anthem, he was a marked man, and anyone who had any connect to the NFL or an NFL sponsor that supported Kap would feel the heat too. Nike almost certainly had to see this coming. Nike took another hit when its stock prices took a quick dip. This was too much for the haters and sent them scurrying to the barricades. A lot of the dollars from the campaign would wind its way into Kap’s non-profit that bankrolls community groups fighting against racial injustice.

Nike’s great sin this time to the Kap loathers was that the company brashly and very publicly declared it was supporting a new ad campaign with Kap as one of the faces of it.

Kap nike ad pro#

Now, despite the furor over Kap’s NFL protest over police abuse and racial injustice, his blackball from the league, and his collusion lawsuit against the NFL owners, Nike never dropped him as one of their staple of pro athlete endorsers. Nike’s offense was to ink a new deal with blacklisted former NFL quarterback Colin Kaepernick. That in turn ignited the stirrings of an organized call from outraged Nike customers to boycott the company. The fury of the protesters in the pictures quickly went viral. Nike patrons ripped the Nike logo from shorts, sweats, and assorted sportswear. The message to Nike couldn’t have been more graphic.